JBP KOREA (CEO Lim, Hong Seok), participated in the 'Made In Korea Beauty & Party VIETNAM' that was
held in The-K Hotel and introduced PLARECETA a basic cosmetics, which the main ingredient is the placenta.
Vietnam is a country which the Korean Wave can be felt most among the countries of Southeast Asia and as a
characteristic of the beauty market in Vietnam, clean and white skin is a critical beauty criterion.
Moreover, recently, it has been investigated that due to the various outdoor activities of women, they preferred
cosmetics which protects the skin and that has less irritation. To pass the examination by the Ministry of Health,
Labor and Welfare in October 2016, it has imported only the best placenta raw materials that have undergone rigorous
processes and finally, JBP Korea launched PLACEMETA, a basic cosmetics brand. The characteristics of PLA
-RECETA are, whitening, wrinkle improvement and anti-aging and in order to meet the various preferences of the
consumers, it has released 7 kinds of various products.
The JBP (Japan Bio Products) which is the parent company of JBP KOREA is a company which has studied
about placenta materials for more than 60 years. It has a placenta R&D center, technology and reputation,
which possesses more than 80% market share in placenta related prescription medicine globally.
In the Vietnam beauty market, CEO Lim, Hong Seok will promote premium placenta cosmetics PLARECETA
as a beauty trend, and it has announced that it has the promotion and sales strategy of premium placenta
cosmetics PLARECETA to neighboring countries starting from Vietnam, which acts as a bridgehead of
the Southeast Asian beauty market. They are planning to target Vietnam beauty Market, focused on
"PLARECETA Cream, PLARECETA Ampule, PLARECETA Mask Pack", which has the function of whitening
& wrinkle improvement in accordance with the character of Vietnam beauty market. Moreover,
by passing the skin irritation test, it has strength in quality and stability.
In addition, the product and technical skill of JBP Korea has been acknowledged in Korea with the launching behind story
of PLARECETA product. They have got a lot of love calls from the hospitals and clinics regarding the cosmetics that uses placenta.
In addition, with the behind story of PLARECETA products launching, JBP Korea has been recognized for its product
and technology in Korea, and received many love calls from the hospitals and clinics that uses placenta in the cosmetics.
Through this, the story how the placenta PLARECETA was born based on the best raw materials could be heard.
This 'MIK Beauty & Party VIETNAM' takes one step further in the digital silk road to introduce domestic companies and
products to the global market.
For the successful entry to the global market of the beauty company in Korea, it was planned as a new concept networking
trade show and conducted a business matching program with SNS influencer, which is influential on various social media platforms
such as Twitter, Facebook, and YouTube, moreover, this means that it has significant meaning as it will become a base for the beauty
companies of the 'Made In Korea & Made By Korea' to enter the Vietnam market.
Meanwhile, the Global News Network Aving News will proceed a MIK beauty matching convention,
inviting SNS influencer and more than 100 people of Vietnam C to C buyer, in this August.